All Things Hip Hop!

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Some principles of life and business never change. As with the law of gravity, for example, simply the best know how it works even if youre not know why.

I recalled this week, when clothing Men's Fashion magazine Daily News Record (DNR) published an article (retail Cemetery October 29) about a guy named Peter Divietro in Sloatsburg, New York, that every year for Halloween decorating your yard with tombstones to commemorate dead retail stores.

In turn, reminded me of a failed chain of clothing stores in Chicago hip-hop called The Lark. Alondra Remember?

The owner was Lenny Rothschild. I met him on a visit in its sales office in the suburbs of Chicago one summer day in 2003, while my company was still making Black jerseys Fives sports for wholesale distribution to stores. The Lark was an important consideration, since he commanded the urban fashion retail market in Chicago.

FLYING HIGH; With a focus on renowned MERCHANDISING AND CUSTOMER SERVICE, THE EXALTED URBAN MARKET lark in Chicago, read a headline in DNR earlier that year. As Lenny Rothschild pilots her silver Mercedes-Benz coupe around Chicago, his love for the city is obvious, is how the article began (DNR, 10 February 2003).

If you want their products in Chicago, he had to sell Lenny. All loved best streetwear brands, and Lenny is the gatekeeper that could make or break small clothing brands like Black Fives next. And he knew it.

Lenny intelligent, and he wanted people to know. Harvard diploma hanging prominently on the wall. Lenny happy to explain how to introduce new merchandise to coincide with the tax rebate checks and welfare of arrival dates to maximize their sales loyal customer base, low-income residents within the city. Its stores are concentrated in those areas.

I showed my only launched attractive and high quality, economically priced game jerseys and fitted hats. Lenny looked at them and shrugged his shoulders and asked me how I expect anyone to know about the Black Fives history of these teams and players. I showed some great press clippings and also explained that each shirt comes with its own informational hang tag, reminiscent of a vintage basketball card collection, with images on one side and history text in the other. I gave him a card.

This usual question because black children DONT READ, said Lenny.

Today, when I think of the unchanging principles that work in life and in business, I think two of them applied to Lenny that day. One is that the way to do anything is how you do everything. The other is that it focuses on expanding. The trick is that these principles work the same either negative or positive effect on the field.

Lenny gave me an order of $ 8,000 per week. I sailed, but it is not yet realize is that loyal customers had already begun a quiet revolution. Instead of buying $ 300 shirts retro, like the type The Lark was selling, his clientele had flipped the script, now buy the white shirts of friction to make the same fashion statement in three for $ 10. It was the revenge of urban consumers humble. It happened across the country. It was swift and bloody. Many retailers do not yet urban.

Within two weeks, Lenny returned the order of Black Fives unopened.

Every time I shopped at The Lark, customer service didn't exist. African American youth were distant and resentful, usually the sign of the low wages, cheap thinking, and lack of appreciation by management.

Not to pick on Lenny because he wasn't alone in this approach to call internal loyal consumers in the city, but has yet to have that experience too, in almost all parts were purchased?

By 2005, La Calandria was buried in the cemetery retail. AFTER THE LARK: NO MORE HIP HOP, HIP-HOP WEAR closing CHAIN, RETAILER OPENS ESSEX5 dedicated to premium denim, sportswear, read the headline DNR now. The Lark is based, the article began. Lenny Rothschild has closed all 10 of the Lark stores owned and operated, making both high-flying hip-hop specialty apparel chain a thing of the past (DNR, 19 December 2005).

What ill always remember about Lenny Rothschild is famous Lark (last) WORDS: black kids dont read.

The early business life and always work the same. Beliefs become reality. Thoughts lead to feelings lead to actions lead to results. This works both ways, in this case to the benefit of the consumer and the retailer's dismay. Lenny Couldve avoid if you been some books such as Secrets T. Harv Ekers Millionaire Mind bright for him to read at the time. But there werent. And he did.

Thus, the stone Larks could be the epitaph, Gee, I guess that black children to read after all.

Lenny Was he right? Or all children reading less? Or online reading is just that they do? Or something else? What is your opinion?

About the Author:

Claude Johnson runs Greenwich, Ct.-based Black Fives, Inc., which combines insights about the pre-NBA history of African American basketball teams with popular elements of contemporary black culture to motivate, enlighten, and inspire people today. Book, film, exhibit, and blog activities are underway, and licensing pacts with Nike and Converse help propel the brand globally.

Article Source: ArticlesBase.com - "black Kids Don't Read" Last Words Before Retail Graveyard

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